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What is a producer?
Most times, the seller will also be the producer of the coffee. Other times, an exporter or cooperative can represent several producers. For example: Cafesmo in Ocotepeque, Honduras, is a cooperative with a seller account. As they sell single-farm lots as well as blends they will have a producer profile for the coop, through which they offer all their regional blends, and other producer profiles for the farmers behind micro-lots, such as Marcela del Valle.
What is a verified seller?
A verified seller will receive a clearly visible badge throughout the platform so that it can be instantly recognized by roasters.
What does it mean if a producer profile is owned by the seller?
Provide this information if your seller business organization produces the coffee you sell. Like this, a coffee lot can be linked directly to the producer, which looks as follows: